SaaS product
Charge for anything you publish, in about five minutes.
A paywall that works on anything they already have.
No account. No card. No sales call.
- Free churn-cost calculator
- No account or card to try it
- Pricing published in full
Work out what churn is costing you a year
Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Of 90 today, 51 are still here in a year
- Revenue lost
- $118,477
- Spent replacing them
- $120,452
- LTV to CAC
- 2.6x
Take this with you
No email required. It is your result.
TryPaywall — cost of churn · 4.7% monthly churn costs $238,929 a year · One point of improvement is worth $40,777 · Average lifetime 21.3 months, LTV $7,979 Run it yourself: https://trypaywall.com
Method: annual losses compound monthly rather than multiplying by twelve, so the figure is lower — and more honest — than the usual arithmetic. Lost revenue counts half a year of run-rate on average, since departures are spread across the year.
What you actually get
Six things that are true on the first day, not on the roadmap.
- Set it up in minutes
- Connect your data once. TryPaywall starts producing answers on the first run, not after a six-week onboarding.
- Everything in one view
- The numbers that matter to the people who use it on a single screen, updated live, with no spreadsheet in the loop.
- Alerts that mean something
- Thresholds you set yourself. TryPaywall tells you when a number crosses the line and stays quiet when it does not.
- History you can trust
- Every change is versioned and timestamped, so you can answer what happened and when without guessing.
- Exports and API
- CSV, scheduled email and a documented REST API. Your data leaves as easily as it arrives.
- Roles and audit
- Invite the team, scope what each person sees, and keep an audit trail of who changed what.
The problem
Someone with a good newsletter, a research report or a set of tutorials who wants to charge for some of it faces a choice between moving their whole operation onto a publishing platform that takes a permanent percentage and owns the relationship, or building payment infrastructure themselves.
So they publish everything free and earn nothing, or they move and regret it.
Who this is for
Independent writers, researchers, analysts, educators and small publishers who have an audience and no way to charge them without moving to a platform that takes a cut forever.
How it works
Three steps, and the first one costs nothing.
- 1
Try the free churn-cost calculator
Put in your churn and revenue, and see what losing customers costs a year. No account, no card, no call.
- 2
Put TryPaywall to work
A paywall that works on anything they already have.
- 3
Upgrade only if it earns it
Keep the free result either way. Move to a paid plan when TryPaywall is already doing the work.
Questions people actually ask
Do I need to talk to anyone to try this?
No. The free churn-cost calculator runs without an account, a card or a call.
What does it cost?
The free tier is free forever. Paid plans start at $29 per month.
Who is this actually for?
Independent writers, researchers, analysts, educators and small publishers who have an audience and no way to charge them without moving to a platform that takes a cut forever.
What problem does it solve?
Someone with a good newsletter, a research report or a set of tutorials who wants to charge for some of it faces a choice between moving their whole operation onto a publishing platform that takes a permanent percentage and owns the relationship, or building payment infrastructure themselves.
Can I get my data out?
Yes. You can download everything as a JSON file from your account settings at any time, and deleting your account deletes your data.
Why should I trust the result?
It is plain arithmetic on the numbers you put in, worked out in your browser. Change any input and every figure updates, so you can check each one yourself.
Pricing
Published in full. No “contact us for pricing”, no per-seat surprise on renewal.
| Plan | Price | What it is for | Action |
|---|---|---|---|
| Free | Freeforever | The churn-cost calculator, free for good.
| Start free → |
| ProPopular | $29per month | For people who use it every day.
| Start 14-day trial → |
| Scale | $500per month | For teams that depend on this in production.
| Talk to sales → |
Prices in USD. Cancel any time from the dashboard — no email, no retention call.
Work out what churn is costing you a year
Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. TryPaywall never sees your inputs.