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TryPaywall

Paywalls for independent publishers

Charge for anything you publish, in about five minutes.

TryPaywall gates any page, post, document or file on your existing site, with subscriptions, one-off purchases and passes, and payments go straight to your own account. Free below 500 dollars a month in revenue.

Use the free toolSee pricing

No account. No card. No sales call.

  • Works on the site you already have
  • Payments go to your own account
  • A flat fee, never a percentage

Work out what churn is costing you a year

Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.

Your numbers

Computed in your browser. Nothing is stored.

Churn costs you $238,929 a year, and one point of improvement is worth $40,777.
Cost of churn, a year
$238,929
One point of churn is worth
$40,777
per year, if you fix it
Invoices lost a year
39
4.2 a month
Average lifetime
21.3 mo
LTV $7,979

Of 90 today, 51 are still here in a year

Revenue lost
$118,477
Spent replacing them
$120,452
LTV to CAC
2.6x

Take this with you

No email required. It is your result.

TryPaywall — cost of churn
· 4.7% monthly churn costs $238,929 a year
· One point of improvement is worth $40,777
· Average lifetime 21.3 months, LTV $7,979

Run it yourself: https://trypaywall.com

Method: annual losses compound monthly rather than multiplying by twelve, so the figure is lower — and more honest — than the usual arithmetic. Lost revenue counts half a year of run-rate on average, since departures are spread across the year.

Charge for your work without moving it

A paywall that gates any page, post, document or file on any site, with payments going directly to your own account.

A snippet or a link
Gate any page, post, document or file on any site with a snippet of code or a link.
Metered, one-off or subscription
Metered access, one-off purchases, subscriptions and time-limited passes.
Paid to your own account
Payments go directly to your own payment account rather than through TryPaywall, so the money is yours from the first day.
No platform in the middle
There is no platform in the middle of your customer relationship.
Subscribers and access managed
Subscriber list, access management and churn handling are included.
Export any time
The subscriber list is exportable at any time.

The problem

Someone with a good newsletter, a research report or a set of tutorials who wants to charge for some of it faces a choice between moving their whole operation onto a publishing platform that takes a permanent percentage and owns the relationship, or building payment infrastructure themselves.

So they publish everything free and earn nothing, or they move and regret it.

Who it is for

  • Independent writers and analysts

    Writers, researchers and analysts with an audience and a newsletter, report or research they want to charge for.

  • Educators and small publishers

    Educators and small publishers who want to charge without moving to a platform that takes a cut forever.

How it works

TryPaywall, from the first step to the result.

  1. 1

    Add the snippet or link

    On any page, post, document or file on your existing site.

  2. 2

    Choose how to charge

    Metered access, one-off purchases, subscriptions or time-limited passes.

  3. 3

    Get paid directly

    Payments go straight to your own payment account.

Questions people actually ask

Do I have to move my site?

No. A snippet of code or a link gates any page, post, document or file on the site you already have.

Where does the money go?

Directly to your own payment account, not through TryPaywall, so the money is yours from the first day.

What does it cost?

It is free below 500 dollars a month in revenue. Above that, it is 29 dollars a month flat, never a percentage.

Does TryPaywall take a percentage?

No. Above the free threshold it is a flat monthly fee, never a percentage.

What about payment processing fees?

Payment processing goes direct to your own payment account at standard rates.

Can I take my subscribers with me?

Yes. The subscriber list, access management and churn handling are included, and exportable at any time.

Is anything held back from the free tier?

No. The free tier includes the full paywall, subscriptions and subscriber management.

Why should I trust the churn-cost calculator?

It is plain arithmetic on the numbers you put in, worked out in your browser. Change any input and every figure updates, so you can check each one yourself.

Pricing

Free while revenue is under the threshold. Then one flat monthly fee, never a percentage.

  • Free

    Freebelow $500 a month in revenue

    The full paywall, subscriptions and subscriber management.

    • Payments direct to your account
    • Exportable subscriber list
    Get in touch →

  • Flat

    Recommended

    $29per month, above $500 revenue

    One flat fee, never a percentage of revenue.

    • Everything in Free
    Get in touch →

Payment processing goes direct to your own payment account at standard rates. Prices in USD.

Work out what churn is costing you a year

Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.

Open the free tool

It runs in your browser. TryPaywall never sees your inputs.